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Animation
Our Specialities
Animation can be a powerful addition to any app, ad, post or website.
We offer a range of animation options to suit all needs, styles and budgets. We can create animations to run on your existing website, be added to iPhone or Android apps or be used in your social media posts.
Animations are a great way for businesses to engage audiences with dynamic storytelling and visually compelling content. They can be used to simplify complex ideas, boost brand recognition, and create a lasting impression across digital platforms.
Plus they can make people smile, which is never a bad thing!​
Animation Packages
(My personal favourite) We offer packages of themed animation sets - think Spring, Summer, Autumn and Winter themes or special occasions, like Christmas or the business's birthday. Here are four examples of what we've done for Zilla Cabs:
Halloween
Christmas
New Year
Birthday
Types of Animation
Broadly speaking, there are two types of animation: static and interactive.
Static animations just do their thing, regardless of what the user does. We can embed them using html or as an external site or export them as videos. They can run once or on a loop.
Static animations on a loop work well for animated logos or as a run-once "surprise" animation. They're also great for social media or as custom GIFs you can use in communications.
Interactive animations do what they say on the tin - interact with a desktop user's cursor movement or when it hovers or click on a region or a smart phone user's finger movement. They can only be embedded, not exported as videos.
Subtle interactive animations can work for logos or hero images on sites. They're also great for making buttons far more interesting than just colour-shifting. See more examples below.
A few things to be aware of. Animation is great... in moderation! You want your users to smile or be pleasantly surprised, not annoyed by the animations on your site or in your app.
Secondly, interactive animation may not behave the same on a mobile site as it does on the desktop version because there's no mouse on a phone. For this reason, we strongly suggest two versions of interactive animations; mobile and desktop. Almost all the interactive animations on this site use a mobile or desktop specific version.
Caution
Animation Styles
So maybe style isn't quite the right word. Maybe "attitude" is a better word. What we're trying to say is, do you want your animation to be subtle and elegant or daft and obvious? Maybe you want to add a touch of whimsy to your site. Or maybe you want to flex that, just like your business, you make sure things are done with just that little bit extra.
See what we mean with styles below
We can add animation to websites and mobile apps. We can also create videos from the animations, which can be used across social media etc.
Tailoring the Animation
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Style
We can make subtle or downright silly animations. We'll figure out what style is most suitable for your brand or application.
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Interactive or Static
Do you want animation that a user can interact with (e.g. a button that changes colour on mouse hover or when clicked or an animated character that follows the mouse) or that just, in effect, does it's own thing?
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Platform
Where will the animation appear? For instance, do you want animation for a website or for socials? There are some limitations on interactivity with platform, so it's important to figure out where the animation is going to be deployed before we start designing​​.
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Packages
Do you want a package of animations; for example, a set of animations based around your business's logo or name that can be used on your website, app or for special occasions such as Christmas or Halloween (or whatever you'd like to celebrate!)
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This is a pretty short list, because most of the complexity is in the animation itself, not the process!
An assortment of animations we've produced for a range of purposes to get your imagination going!
More examples for inspiration
Scenic Cornwall
Simple Button Variations
Equestrian Exercises
Created for the Ridesum App (click to play)
Copyright © Ridesum AB
Copyright © Ridesum AB
Copyright © Ridesum AB
Next Steps
The examples on this page (and this site) are only a very small glimpse of what we're capable of building with animation.
If you like what you've seen and read, it's time to get in touch with us. Feel free to send an email, WhatsApp or call with any questions you might have or to set up an initial meeting.
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We love a challenge and to push the limits of what's been done before, so absolutely hit us up with your crazy ideas!
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